Exploring rhetoric & design.

Tag: fitness


  • More Isn’t Always Better

    More Isn’t Always Better

    Ever come up with a ‘million-dollar new idea,’ only to watch a company release it a few weeks later? Ideas evolve alongside our technologies and needs. Every product builds on countless past iterations, refined by different designers. The Oura Ring, a wearable health and sleep tracker, didn’t appear out of nowhere.

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